STRATEGI INDUSTRI DALAM PENGEMBANGAN MASYARAKAT(Studi tentang Implementasi Program Pengembangan Masyarakat di Desa Landungsari Kabupaten Malang oleh Perusahaan Rokok HF. Prima)

Faricha, Faricha (2006) STRATEGI INDUSTRI DALAM PENGEMBANGAN MASYARAKAT(Studi tentang Implementasi Program Pengembangan Masyarakat di Desa Landungsari Kabupaten Malang oleh Perusahaan Rokok HF. Prima). Other thesis, University of Muhammadiyah Malang.

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Abstract

Establishment of a company's main motivation is to increase profits. The company will move forward and continue to exist if the maximum benefit can be achieved. To achieve progress and maintain its existence the company needs to get support from community and social environment. For that companies need to increase attention and concern to local people as a form of corporate social responsibility. With menetapakan strategic policy is issued by the company in the form of a program - a program the company, which in embodied with various kegaiatan in the community. In determining the strategic kebiajakan companies need to consider external and internal environment which is owned by the company in advance, the external environment consists of the social environment in which there is economic power, technological strength, the strength of political law, and demographic forces, while internal forces consist of the organizational structure, culture and resources. Based on the above the problem statement is what the strategy used by tobacco companies HF. Prima Malang in community development programs and how the implementation of community development on cigarette industry HF. Prima Malang. The aim is to determine strategies used by tobacco companies HF. Prima Malang in community development programs and implementation of community development programs will be undertaken by tobacco companies HF. Prima Malang. The subjects in this study include the manager or head of the company, staff at the personnel and general and human resource departments, as well as the RT and masyarakat.Metode figure that is in use is a descriptive qualitative research which seeks to describe the exact circumstances, symptoms and certain phenomena. Based on the analysis that has been done, it can be in the know that the strategy used by tobacco companies HF. Prima Malang in community development is to form a container that is called by the Community Empowerment Program (PPM) and social assistance. With the implementation of programs that focus on community needs, increase their income and prosperity, and improve social relationships by doing kegaiatan together.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Social and Political Science > Department of Sociology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 05 Jul 2012 02:32
Last Modified: 05 Jul 2012 02:32
URI: http://eprints.umm.ac.id/id/eprint/11041

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