PENCITRAAN PEMERINTAH KOTA BANJARMASIN MELALUI SITUS INTERNET (Analisis Isi Pada Website www.banjarmasinkota.go.id)

SUCIDHA, IRMA (2009) PENCITRAAN PEMERINTAH KOTA BANJARMASIN MELALUI SITUS INTERNET (Analisis Isi Pada Website www.banjarmasinkota.go.id). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords : Imaging, Government of Banjarmasin Through institutions No. 32 on 2004th about District Government, in this case the district government have an authority to manage their own household. So the area government claimed to be able to grow, using technology, and manage their government well (good governance) and as maximum as possible. One of the effort taken by the Area Government to make a progress and publish their area is by optimation in using communication technology nowadays like internet media. This presented by the official site of Government of Banjarmasin which is able to accessed through www.banjarmasinkota.go.id where Banjarmasin city imaging their district as the city of tourism, city of trade, city of government and city of roadstread. The content of Banjarmasin’s Government site is variative, but researcher was interest to see the tendency of content in Banjarmasin’s Government site according to what the government wants to imaging namely as the city of tourism, trade, government, and roadstread. The imaging process itself means impression that intentionally created by someone, an object or instance in order to inestimable positive and fit with the expectation (wish image). In this case the imaging of banjarmasin city is performed by cyber site, which the activities called by E-PR or Cyber Public Relations. E-Pr is a whole public relations activity that performed in cyber worlds. Started from publishment activity, information and news up-date, up to make customer relations management This research have the character of descriptive quantitative based on content analyis. The researcher reasons using content analysis is to measuring the content tendency which performed on site of banjarmasin’s government. Content analysis achieve to analyse the information that showed, therefore the quantification become important in achieve objectivity by explaining correctly. The veil in this research are all news topic there in Banjarmasin’s Government Site counted since August 7th-20th, 2009 . Analysis unit in this research are evey news topic. From analysis result towards content tendency of Government of Banjarmasin site fit in with the certained category, from 4 (four) imaging theme of Banjarmasin’s Government are the city of tourism, trade, government and harbour, then obtained results the highest tendency is news themely government, that is with frequency as much as 33 (thirty three) news in percentage 57,9% next trade theme with percentage about 8,77% tourism theme in percentage about 5,26% and for roadstrade theme about 1 (one) theme with percentage about 1,75%. Whereas social theme about 12 (twelve) news with percentage about 21% and about education theme as much as 3 (three) news with percentage about 5,26%. So obtained conclusion that Government of Banjarmasin Site in their imaging has not yet giving well-balance portion between one theme and others.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 30 Jun 2012 04:41
Last Modified: 30 Jun 2012 04:41
URI: http://eprints.umm.ac.id/id/eprint/10462

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