Widodo, Achmad Panji (2024) PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI KEDAI KOPI TJAP GILING MALANG. Undergraduate thesis, Universitas Muhammadiyah Malang.
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Abstract
The purpose of this study is to analyze the influence of service quality, product quality, and price on consumer satisfaction at Tjap Giling Malang coffee shop. This study uses a quantitative method with data collection using a questionnaire distributed to 100 respondents who are consumers of Tjap Giling Malang Coffee Shop. The data obtained were then analyzed using multiple linear regression to determine the influence of independent variables on dependent variables. Based on the results of the study, service quality has a positive and significant effect on consumer satisfaction at Tjap Giling Malang Coffee Shop, product quality has a positive and significant effect on consumer satisfaction at Tjap Giling Malang Coffee Shop, price has a positive and significant effect on Tjap Giling Malang Coffee Shop, product quality is the dominant variable on purchase satisfaction at Tjap Giling Malang Coffee Shop, meaning that consumer satisfaction is more influenced by product quality.
Item Type: | Thesis (Undergraduate) |
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Student ID: | 201710160311288 |
Keywords: | Quality of Service, Product Quality, Price and Satisfaction of Purchase |
Subjects: | Q Science > Q Science (General) |
Divisions: | Faculty of Economics and Business > Department of Management (61201) |
Depositing User: | 201710160311288 achmadpanji97 |
Date Deposited: | 13 Aug 2024 09:29 |
Last Modified: | 13 Aug 2024 09:29 |
URI: | https://eprints.umm.ac.id/id/eprint/9856 |