PERUBAHAN POLA PIKIR MASYARAKAT DESA SEBAGAI AKIBAT PERKEMBANGAN PARIWISATA (Dusun Sade, Desa Rembitan, Kecamatan Pujut, Kabupaten Lombok Tengah, Provinsi Nusa Tenggara Barat)

This research is entitled "Changes in Village Community Mindsets as a Result of Tourism Development (Sade Hamlet, Rembitan Village, Pujut District, Central Lombok Regency, West Nusa Tenggara Province). This research aims to find out how the village community's mindset has changed due to tourism developments that have occurred in the Sade Village community. Law Number 10 of 2009 concerning Tourism which states that the implementation of tourism is intended as an effort to increase national income in order to improve the welfare and prosperity of the people, expand, equalize business opportunities and open employment opportunities, encourage regional development, introduce and utilize tourist attractions. in Indonesia. So this could have an impact on changes in the mindset of the people in Sade Tourism Village, which may experience a significant transformation along with the development of tourism. This research uses qualitative methods with an ethnographic type of research. So the results of the research show that the development of tourism in Sade Hamlet has brought significant changes in the community's mindset, which is described in several forms; First, environmental awareness is increasing, especially regarding nature conservation and traditional houses. Second, cultural preservation is a focus, with people becoming increasingly proud of their cultural heritage. Third, developing skills ideas is a key element in improving local identity and prosperity, by combining traditional values and adapting to tourism demands.