PENGARUH FINANCIAL KNOWLEDGE, FINANCIAL ATTITUDE DAN SELFCONTROL TERHADAP FINANCIAL MANAGEMENT BEHAVIOR PENGGUNA SHOPEEPAY

This research aims to determine and analyze the influence of financial knowledge, financial attitude and self-control partially and simultaneously on the financial management behavior of Shopeepay users. A total of 100 Management Students from the University of Muhammadiyah Malang were the samples in this research which were taken using a purposive sampling technique. The research uses primary data in the form of a questionnaire via Google Form. The data analysis technique in the research uses multiple linear regression analysis assisted by the SPSS 29 program. The results of this research show that financial knowledge and self-control has a significant effect on financial management behavior, while financial attitude has no significant effect on financial management behavior. Simultaneously, financial knowledge, financial attitude, and self-control have a significant effect on financial management behavior.