PERBEDAAN POLA KOMUNIKASI HOST TERHADAP CALON PRESIDEN 2024 (Analisis Isi Podcast Depan Pintu Pada Narasumber Ganjar Pranowo dan Prabowo Subianto)

Podcasts are a form of digital content that is increasingly popular among global internet users. Podcasts are audio recordings that can be downloaded or listened to streaming. The Depan Pintu Podcast is a channel created by Kaesang. The guest stars included include various artists, celebrities and even political figures. This research aims to determine the differences in communication patterns, conversation themes and delivery styles between the two guest stars, namely Ganjar Pranowo and Prabowo Subianto.
The media commonly used for political advertising today are traditional media and new media. Campaigns can be found in a variety of formats, including news, talk shows, variety shows and TV commercials, as well as text ads on television. Currently, new media is not only limited to mass media, but also extends to social media (Heryanto, 2018). Podcasts are one of the new media that are currently emerging. One of the topics raised was political topics which were also widely discussed.
The research method used is content analysis with a descriptive quantitative approach. The research object is the questions and visuals in the content. Researchers used three categorizations, namely communication patterns, topics of conversation, and delivery styles, assisted by two coders to test the reliability of the data. Then use the chi square test to test the differences.
The results of the research obtained by the researchers were that there was no difference in the host's communication patterns towards Ganjar and Prabowo, but there was a difference in the topics discussed, namely that when guest star Ganjar the topic of conversation was more likely to discuss politics, but when guest star Prabowo was more likely to discuss topics that were not political. The delivery style of the two guest stars tends to be more relaxed, not serious.