ANALISIS SWOT IMPLEMENTASI ONLINE SINGLE SUBMISSION (OSS) DALAM OPTIMALISASI INVESTASI DI KABUPATEN TULUNGAGUNG

In improving digital economic performance, Online Single Submission (OSS) is a form of digital economic reform created by the Indonesian government. Implementing OSS is also one of the government's ways of realizing investment optimization in Indonesia by simplifying administrative bureaucracy to provide quality and optimal public services. In realizing its implementation in society, the Indonesian government is committed to ensuring that OSS services can be carried out easily, quickly and precisely. Seeing this phenomenon, this research is aimed at finding out the implementation of Online Single Submission in realizing investment optimization in DPMPTSP Tulungagung Regency using a qualitative descriptive approach and Swot analysis method aimed at analyzing strengths, weaknesses, opportunities and threats. Threats) from the implementation of the Online Single Submission (OSS) System in an effort to optimize investment in Tulungagung Regency. Through a qualitative approach, this research examines stakeholder perceptions and experiences as well as key factors that influence the success or failure of OSS implementation.