"PRODUKSI VIDEO PROFIL UNTUK SMA MUHAMMADIYAH 1 MALANG SEBAGAI MEDIA INFORMASI"

The use of technology is often encountered in daily human life, such as in the production of profile videos, which is also an example of mass communication media. Thus, the importance of having complete information in one package in the form of a Company Profile is needed as the face of a school.
This final project will use a qualitative method with a descriptive approach. For data collection techniques, the author employs four methods: observation, documentation, and interviews. Observations are carried out to directly understand the condition of SMA Muhammadiyah 1 Malang, and interviews are conducted directly with the principal of SMA Muhammadiyah 1.
The results of this Profile Video production utilize basic techniques in video capturing, such as knowledge and experience gained during college and adequate equipment. The lack of human resources with knowledge, skills, and experience in the audio-visual field has led to a low public interest in the image of SMA Muhammadiyah 1. This is the reason why the author chose SMA Muhammadiyah 1 Malang as the object of this final project.