ANALISIS FAKTOR HAMBATAN EKSPOR PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) PRODUK PANGAN DI KABUPATEN MALANG

Micro, small, and medium enterprises (MSMEs) are one of the pillars that help strengthen the country's economy, including the field of food products. From the large number of MSMEs, especially food products in Malang Regency, it turns out that there are still few who are able to export. MSMEs have various obstacles that are faced so that they make export barriers. This export obstacle in MSMEs will be used as research instruments, and will be tested using the SEM-PLS method to find out what variables have an influence on export barriers. The sampling technique using questionnaires, is aimed at MSMEs of Malang Regency food products that already have food production with packaging or labels. This research aims to find out what aspects are the export barriers so that it must be considered to improve the quality of MSMEs.