ANALYSIS OF MORAL VALUE IN THE MOVIE ZOOTOPIA BY RICH MOORE AND BYRON HOWARD

A movie is a form of literary work which has the main function as a means of entertainment.
Apart from just being entertaining, films also have the potential as a learning tool because they
provide audio and visual stimuli that can attract the attention of the audience and convey various
moral values that describe the principles underlying good and bad actions. It is important for
students to be introduced to and taught about these moral values so that they can understand and
learn them well. This study of the moral The theme in the film Zootopia aims to explore
educational possibilities that can be obtained from watching films, by utilizing visual storytelling
techniques. The film acts as a medium that influences conveying information and messages to the
audience so that the moral values contained in it can be understood and studied by the audience.
This research aims to identify the various moral values presented in the film Zootopia and
reveal the moral values implied in the narrative.
This research uses library research with a qualitative descriptive method approach. The data for
this research are the moral values contained in the dialogue scripts spoken by the characters when
shown in the film. The data source for this research comes from the film entitled "Zootopia".
Writing uses documentation techniques to collect data. Apart from that, researchers used data
analysis.
The findings should that the values contained in the moral values in Zootopia. By applying
qualitative methodology, The main data source is the Zootopia film itself which is equipped with
subtitle files. The research results show that several moral values contained in the film "Zootopia"
are stories that raise several important moral values in life, including respect, justice, self�confidence, tolerance, helping each other, and altruism.