IMPLEMENTASI PASAL 4 UNDANG-UNDANG NOMOR 33 TAHUN 2014 TENTANG JAMINAN PRODUK HALAL TERHADAP PEREDARAN MAKANAN DAN MINUMAN YANG TIDAK MEMILIKI LABEL HALAL DI KOTA MALANG (Studi di Badan Penyelenggara Jaminan Produk Halal)

Article 4 of Law Number 33 of 2014 stipulates that products entering, circulating, and traded in Indonesian territory must be halal-certified. However, in reality, there are still many products circulating without halal certification. The research method used is an empirical research type by analyzing the formulation of the problem, namely (1) how effective is Article 4 of Law Number 33 of 2014 concerning Halal Product Guarantee for food and beverage products that do not have halal labels in Malang City, and (2) how legal protection for consumers against the circulation of food and beverage products that do not have halal labels in Malang City. The level of effectiveness of the implementation of Article 4 of Law Number 33 of 2014 in Malang City is proven by the fulfillment of the factors of effectiveness, which are legal factors, law enforcement factors, legal facilities and infrastructure factors, and social and cultural factors. The effectiveness of Article 4 of the Halal Product Guarantee Law in Malang City is also proven by the issuance of halal certificates for food and beverage products which has always increased from 2020 to the present (April 24, 2024). Regarding preventive legal protection efforts in Malang City, socialization is provided on various social media such as YouTube and Instagram. Meanwhile, repressive legal protection efforts in Malang City have not been carried out because all business actors have fulfilled the provisions in the halal certification registration regulations. However, the government has provided repressive legal protection in the form of revoking halal certificates and regulating fines and criminal sanctions for violators of halal certification regulations.