Analisis User Experience Pada Youtube Kids Menggunakan UX Journey

Gadget users span all age groups, leading to the development of software technologies specifically designed for children, such as YouTube Kids. YouTube Kids is a video-based social media platform tailored for children under 13 years old. However, YouTube Kids has a design flaw, lacking an auto-rotate feature. This study aims to assess the user experience (UX) of YouTube Kids and subsequently identify design solutions. The UX Journey method is employed in this research. The scarcity of previous UX research on YouTube Kids makes the UX Journey, which utilizes user needs analysis and user experience, an appropriate method for this study. This approach enhances efficiency in addressing potential issues. A sample of parents/ children’s companions is used in this research. The results is overall, parents/ children’s companions find the features of YouTube Kids to be comprehensive. However, the interface is considered plain and uncomfortable due to the absence of an auto-rotate feature, necessitating horizontal scrolling with large video thumbnails. This hinders easy supervision. The proposed solution is to add an auto-rotate feature and make the design more colorful, as the application is intended for children under 13 years old with parental/ children’s companions supervision. After testing the design solution, it can be concluded that parents/ children’s companions found the new design more comfortable and acceptable. Notably, 20-60% of respondents remained neutral during A/B testing on certain pages.