PERAN POKDARWIS DALAM PENGEMBANGAN PARIWISATA PANTAI GEMAH (Studi Pada Pokdarwis Lejar Misuwur Di Kabupaten Tulungagung)

Pokdarwis Lejar Misuwur is an informal institution formed by community members and is one of the stakeholder elements in society which has an important relationship and role in developing and realizing Sadar Wisata and Sapta Pesona. This research is motivated by the important role and position of the Tourism Awareness Group (Pokdarwis) in developing tourism needed by the community around Gemah Beach. One of these roles is as a driving force in realizing Sapta Pesona. The focus of this research is, What is the role of Pokdarwis Lejar Misuwur in developing Gemah Beach tourism in Tulungagung Regency? This research aims to determine the role of Pokadarwis Lejar Misuwur in developing Gemah Beach tourism. This research uses a qualitative approach method with a descriptive type with data sourced from primary data and secondary data sources. In obtaining research data, the author used observation, interviews and documentation. This research uses the structural functional theory proposed by Talcott Parsons. The role of Pokdarwis Lejar Misuwur in tourism development, namely Pokdarwis being the government's partner in tourism development, Pokdarwis being the beneficiary of the development of Gemah Beach tourism, Pokdarwis Lejar Misuwur being a driving force in the community to be a friendly host, Pokdarwis Lejar Misuwur being a driving force in the community in realizing Sapta Pesona. Pokdarwis' role in developing Gemah Beach has been successful and it has improved the economy of the people of Keboireng Village.