PENGARUH SENSE OF HUMOR TERHADAP KEBAHAGIAAN PADA PENGGUNA APLIKASI MEDIA SOSIAL TIKTOK

In Indonesia, surveys show that Tiktok is growing very rapidly. Referring to data from e-Marketer, in 2020 it was recorded that Tiktok users in Indonesia had reached 22.2 million users. This number makes Indonesia the second country with the most TikTok users after America. With more than 20 million users in Indonesia, TikTok has become a potential means of disseminating content, which allows someone to create content for many people to interpret. This research uses a quantitative approach, which uses data collected in the form of quantitative data and processed using statistical techniques. Using a research design based on regression analysis, which is a parametric statistical technique that can be used to determine the forecast or prediction of the magnitude of variations that occur in variable Y based on variable X). This relationship is caused by a strong relationship between sense of humor (humor production, coping with humor, humor appreciation, attitude toward humor) and happiness on the TikTok application based on the regression model, namely 48.75%.