PERKEMBANGAN USAHA KAKTUS GYMNOCALYCIUM MIHANOVICHII DI STUDIO KAKTUS

This thesis is the result of research regarding the development of the Gymnocalycium Mihanovichii cactus business at the Kaktus Studio. The background to this research is that we want to see the potential for business development and the effectiveness of the cultivation business carried out at the Cactus Studio during the pioneering period until the present. The purpose of this research is to analyze business management that has been carried out, business feasibility, and business development over time at Kaktus Studio. To analyze business management in this research using primary data taken directly from the research object which focuses on Planning. , Organizing, Actuating, Controlling, and Organizing. The marketing at Studio Kaktus uses online-based marketing by selling on the Facebook and Instagram platforms using the sponsored post marketing method to attract consumers and using a fast auction method that has a 12-hour window to attract collectors. To analyze business feasibility and business development through the R/C Ratio as a variable in determining development and feasibility with overall financial reports within a one year period as a benchmark in analysis using profit and loss reports, production costs, revenue costs and revenue costs. The results of this research show that the farming business at Studio Kaktus is worth pursuing or running, so it can be concluded that the business carried out at Studio Kaktus from 2020 to 2023 is experiencing development.