Putri, Adgami and Ibrahim, Jabal Tarik and Sutanto, Adi and Syafrani, Syafrani and Ariadi, Bambang Yudi and Baroh, Istis and relawati, rahayu and Burlakovs, Juris and Hawayanti, Erni and Lestari, Sri Utami and Rosa, Imelda and Rizal, Muhammad and Marhani, Marhani and Yasid, Hamdan and Ekawati, Ida and Pakarti, Trias Agung (2023) Buyer Decisions on Hydroponic Vegetable Products. EDP Sciences (8): 00005. pp. 1-8. ISSN 10.1051/e3sconf/202337400005
Putri Ibrahim Sutanto Syafrani Ariadi Baroh Relawati Burlakovs Hawayanti Lestari Rosa Rizal Marhani Yasid Ekawati Pakarti - Hydroponic product marketing strategy pro-environmental behavior supermarket.pdf
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Abstract
This study aims to assess the factors influential towards decision
made by consumers to purchase hydroponic products. A quantitative
research employing factor analysis, 100 samples were established as per
accidental random sampling. The observed 11 variables – classified in four
groups – were of hydroponic product feature (packing, size, freshness, and
crunchiness), hydroponic product value (competitiveness and price),
customer’s background (income, education, association, and family size),
and place (service). The result shows that those who chose the products were
mostly female (98) – 73 of them are housewives – aged between 37 and 42
(42) with at least senior high school educational background (69).
| Item Type: | Article |
|---|---|
| Keywords: | Hydroponic product, marketing strategy, pro-environmental behavior, supermarket |
| Subjects: | S Agriculture > S Agriculture (General) |
| Divisions: | Faculty of Agriculture and Animal Science > Department of Animal Science (54231) |
| Depositing User: | sutanto Adi Sutanto, Dr. Ir., MM, H |
| Date Deposited: | 06 May 2024 03:02 |
| Last Modified: | 06 May 2024 03:02 |
| URI: | https://eprints.umm.ac.id/id/eprint/5975 |
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