PENGALAMAN PENGGUNA DALAM RANCANGAN APLIKASI PEMESANAN TIKET KERETA API MYTRAIN MENGGUNAKAN PENDEKATAN METODE UX JOURNEY

Problem: User experience (UX) has become a major focus in modern application design. In the context of ordering train tickets, the My Train application has implemented the UX Journey method approach to improve the quality of services provided to users. This research aims to explore the user experience in using the My Train application and evaluate the effectiveness of the UX Journey approach in improving the user experience. The discussion of the problem is how implementing UX Journey affects the user experience in the My Train application. The research method used is a qualitative approach with data collection through in-depth interviews with users who have used the My Train application. Method: In this method, researchers explore users' views and experiences in interacting with the application. We also seek a deep understanding of the challenges they face and the extent to which the UX Journey approach has provided solutions. Results: The research results show that applying the UX Journey approach to the My Train application has had a positive impact on the user experience. Users reported significant improvements in terms of easier navigation, clearer information, and a more efficient ordering process. Although there were several challenges, such as understanding new features and system response speed, improvements made based on user feedback have provided a satisfactory solution. Conclusion and development: It is hoped that the UX Journey approach can effectively improve the user experience in the My Train application. This provides valuable insights for the development of better services and can be adopted by similar applications in an effort to improve user experience. Furthermore, this research also opens up the potential for further development in the context of the UX Journey which can be applied in various industries and applications.