Analisis Kebutuhan Pengguna Aplikasi "Flight Booking" Menggunakan Pendekatan UX Journey

One activity that takes advantage of developments in technology and the internet is transactional activities. The use of technology and the internet in business activities introduces digital business methods. This research aims to analyze user needs in the context of the "Flight Booking" application using the UX Journey approach. The UX Journey method is used to understand the flow of application usage by users in ordering plane tickets online and identify existing challenges and opportunities for improvement. This research involves observation and interviews in collecting data from users. The existing data is then analyzed and mapped into user behavior variables. After collecting data, validation and verification testing is carried out using Acceptance Criteria. Acceptance Criteria are criteria that must be met by the "Flight Booking" application so that it meets user requirements and can be used effectively and efficiently. Meanwhile, User Requirement Metric is used to measure user satisfaction with application features. The results of this research reveal specific user needs and provide insight into how to improve the user experience in using the “Flight Booking” application. By understanding the user journey and analyzing user requirements, developers get the best solutions that are more in line with user expectations. This research contributes to an understanding of the importance of the UX Journey approach in analyzing the needs of users of the "Flight Booking" application and can be the basis for developing a better "Flight Booking" application in the future.