PENGARUH SOCIAL COMPARISON TERHADAP SUBJECTIVE WELL BEING PADA GENERASI Z PENGGUNA SOSIAL MEDIA TIKTOK

Gen Z's high interest in social media TikTok makes it easy for them to share any information, whether from lifestyle, achievements, or even the abilities they have mastered. This can trigger them to make comparisons between themselves and other users which can indirectly cause negative emotional feelings and influence evaluations of life satisfaction. So this research aims to determine the influence of Social Comparison on Subjective Well-being in Z Generation, especially TikTok social media users. This research uses quantitative correlational research methods with design. There are two instruments used to measure subjective well-being, namely the Satisfaction With Life Scale (SWLS) and the Positive Affect Negative Affect Scale (PANAS). There is also the Iowa-Dutch Comparison Orientation Measure to measure social comparison. The research data was processed using SPSS version 25.00 with three analysis techniques, namely descriptive, Kolmogorov-Smirnov, and linear regression. The results of research on 200 Z-generation subjects who used Tik Tok showed that there was a significant influence of the Social Comparison variable on two dimensions of Subjective Well Being, namely Life Satisfaction and Negative Affect with Sig values. are 0.005 and 0.000 which indicates that (p) Sig. <0.05