Developing organic feed stuff as the main component of broiler chickens’ feed with canvas model in East Java: A Case Study of Analysis on Organic Rice and Corn in Malang and Tulungagung

In general, this research aimed to: [1] analyze the market profile and supporting
institution regarding the obtainability of productions and demands; [2] investigate the agri- business institution and organization on empowering the organic feed availability especially
for the broiler chickens.This research belonged to surveying research through accommodating
surveys respectively piloted in Malang and Tulungagung. Therefore, the method for this
research referred to survey recruiting 62 respondents in total that was assisted by interview to
the main informants, group discussion, and document analysis (converted as secondary data).
Moreover, for analyzing the data, the descriptively qualitative and interpretative design was
accommodated by means of Business Canvas Model (BCM) approach. By and large, the
conclusions of this research were formulated as follows: [1] in accordance with the market
profile and supporting institution regarding the availability of productions and demands, the
market reinforcement was of necessity in order to advance the productions’ values as well as
the farmers’ incomes in supplying the organic feed; and [2] regarding the agri-business
institution and organization on providing the broiler chickens with organic feed, the highly
serious exertion from all of elements, exclusively all the stakeholders, was of compulsory in
addition to empower the progress and success of organic farming. In addition, the management
of farmers’ institutions centralizing on production was required to be maintained. Therefore,
the collaboration of various farmers’ institutions was of urgency to be reinforced.