PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM DESA WISATA DI DESA PUJON KIDUL KECAMATAN PUJON KABUPATEN MALANG

Based on data from the East Java Province Tourism and Culture Office, in 2022 tourist destination areas in East Java will reach 1,316, an increase from 969 in 2021. Seeing this data, this can be achieved through Village-Owned Enterprises (BUMdes) which have the function of maximizing village potential. to improve the welfare of the population by effectively utilizing all economic resources, the village economic structure, as well as natural wealth and available labor. Community empowerment is a way to improve community welfare and social functioning through the Tourism Village program carried out by Pujon Kidul Village, Pujon District, Malang Regency.
This study aims to find out what form of community empowerment takes place through the Tourism Village program in an effort to improve community welfare. The approach used in this research is a descriptive qualitative approach. Data collection techniques were carried out by means of observation, interviews and documentation. Meanwhile, data analysis is carried out by data reduction, data presentation and drawing conclusions. The research results show that community empowerment is carried out by Pujon Kidul Village through the Tourism Village, namely through the activities 1) Community Participation in the Tourism Village, 2) Skills Development, 3) Economic Income, 4) Public Infrastructure and Facilities and 5) Cultural and Environmental Preservation. Community empowerment carried out by the Pujon Kidul Tourism Village has had a significant impact on the community in the following aspects; economy, infrastructure, environment, politics, social, culture, education and health. The supporting factors for community empowerment are: 1) Community Participation, 2) Government Support, 3) Collaboration with Stakeholders, 4) Natural Resources and Local Wisdom. Meanwhile, the inhibiting factors are; 1) Cultural and environmental problems, 2) Conflicts of Interest, 3) Limited Human Resources.