Qurrantain, Nadia and Sutanto, M. Himawan (2020) Online Media Overview in Tourism Destination Branding. In: Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020). Advances in Social Science, Education and Humanities Research, 459 . Atlantis Press, Jogjakarta, pp. 231-233. ISBN 2352-5398
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Abstract
The development of tourism destinations not only
depends on nature's grace. The tourist destination can be built
using branding communication techniques. For that, it is worth
noting more thoroughly about how communicators develop
messages. How the message was developed? The direction of news
developed by the media. The case of Tempenosaurus Green
Village in Batu, East Java became one of the interesting examples.
Because the development of this tourist destination is located in
the center of the flagship tourist destination in East Java. It will
see the competition that appears in the branding that was
developed.
| Item Type: | Book Section / Proceedings |
|---|---|
| Keywords: | Online media, destination branding, tourism |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Social and Political Science > Department of Communication Science (70201) |
| Depositing User: | dianniswatus Dian Niswatus Saadah, S.Sos |
| Date Deposited: | 18 Mar 2024 04:16 |
| Last Modified: | 18 Mar 2024 04:16 |
| URI: | https://eprints.umm.ac.id/id/eprint/4904 |
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