UPAYA KOREAN CULTURAL CENTER (KCC) DALAM MEMPROMOSIKAN K-POP DANCE COVER DI INDONESIA

Technology and mass media advances facilitate the spread of modern cultures, such as Hallyu (Korean wave), the presence of various of digital media platforms has become an access for k-pop fans to enjoy, study, and share their interest in k-pop. K-pop Dance Cover is one of the culture produced by k-pop. With the presence of k-pop dance cover, k-pop fans can express their interest in k-pop and their idol in person, group, or even in public in showcase events, competition, and Youtube. One of active parties in k-pop dance cover is Korean Cultural Center Indonesia (KCCI), which extends Korean Ministry of Culture. This research aims to identify the strategy used by KCC Indonesia as extension of Korean Ministry of Culture in Indonesia in promoting and popularize k-pop dance cover in Indonesia. This research aims to identify KCC Indonesia’s strategy as South Korea’s extension in Indonesia in promoting and popularizing Kpop Dance Cover in Indonesia. With deductive method and qualitative exposure, it has found that KCC Indonesia used some events and seminar/class including competition events, dance practice classes, showcase events, and culture classes. This is linear with Culture Diplomacy brought by Tulus Warsito, that uses art in the form of exhibition and competition to run one’s interest in other countries.