PERAN FRONTLINER DALAM MENINGKATKAN PELAYANAN PADA BANK BPRS ARTHA SINAR SEJAHTERA SYARIAH DI KOTA BATU

Banking is everything that concerns banks, including institutions, business activities as well as methods and processes for carrying out business activities. Sharia banking in carrying out its business activities cannot be separated from the principles of Islamic law. Apart from that, a frontliner role is needed in carrying out bank business activities. Frontliners are the front line who relate and interact directly with customers. For this reason, a frontliner role is needed in improving customer service. This research focuses on the role of frontliners in improving service, because many companies do not pay attention to the importance of frontliner service to customers. so that it can have an impact on operational activities and the bank's reputation.
This research method uses a qualitative descriptive approach. Data collected in this research was through direct observation at the BPRS Artha Sinar Sejahtera Syariah bank, observation through documentation at Bank Artha and through supporting journal references regarding the Role of Frontliners in Improving Customer Service.