SEARCH ENGINE OPTIMATION DAN SOCIAL MEDIA MARKETING BERAS SEHAT SUBAK BENGKEL TABANAN BALI

The problem often faced by the business is the less than optimal use of digital technology, so assistance is needed so that the products created can be marketed well. The use of social media is still not used on a mass scale, so products are marketed traditionally, so it is necessary to make good use of social media management. Subak Bengkel Village is one of the terms for managing irrigation and organic farming in Bengkel Village, Tabanan Regency, Bali. Subak focuses on irrigation management, one of which is producing healthy rice and other products. Along the way, Search Engine Optimization (SEO) and social media marketing have not been optimized. Accessibility and utilization constraints are one of the things in marketing healthy rice products. This assistance is needed in order to maximize the marketing of healthy rice products optimally. The activity that has been carried out is conducting an in-depth study of the types of search engine optimization needs that are used, such as news on websites, digital information about healthy rice products, and news marketing using software. Usage training on search engine optimization, maximizing social media marketing by using various existing social media. A content marketing strategy also needs to be included in the implementation of social media marketing. The results obtained from this assistance are that business actors in Subak Bengkel can carry out media search and digital marketing optimization activities well. This can be proven with easy keywords so that superior products in the village can be easily found. There is a need for regular evaluation of the implementation of search engine optimization and social media marketing which has been carried out by maximizing existing media. The impact of not carrying out regular evaluations can have an impact on similar activities, resulting in the need for renewal. Renewals or updates are carried out according to the schedule and targets in the business.