ANALISIS KINERJA KEUANGAN PT. HM SAMPOERNA Tbk DAN PT. GUDANG GARAM Tbk PERIODE TAHUN 2018-2022

This research was conducted to determine the financial performance of PT. H.M. Sampoerna Tbk. and PT Gudang Garam Tbk. based on Financial Ratio Analysis for the period 2018-2022. This research is of a quantitative nature with a descriptive study. The data utilized consisted of quantitative data, which includes numerical or measurable units. Data collection involved financial reports from the years of 2018-2022 was secondary data obtained from the respective company websites. Data analysis was guided by financial ratios and utilized time series techniques. In overall assessment, PT. HM Sampoerna Tbk demonstrates superior
financial performance compared to PT. Gudang Garam Tbk. Despite both facing declines in certain ratios, Sampoerna maintains a lead in liquidity and activity, while Gudang Garam exhibits stability in solvency. The decrease in profitability for both companies indicates the need for operational and financial management improvements to enhance their financial performance in the future.