PENGARUH TOTAL QUALITY MANAGEMENT DAN GREEN SUPPLY CHAIN MANAGEMENT TERHADAP CORPORATE SUSTAINABILITY PERFORMANCE DIMEDIASI COMPETITIVE ADVANTAGE

The aim of this research is to analyze the influence of total quality management and green supply chain management on corporate sustainability performance, mediated by competitive advantage directly or indirectly. This type of research is explanatory with sampling using a purposive sampling method. The number of samples that met the criteria was 102 respondents who were owners of Sanan tempeh chips SMEs in Malang city. This data was obtained through distributing questionnaires directly. The data analysis technique used in this research is Structural Equation Modeling (SEM) with the SmartPLS analysis tool. The research results show that total quality management has no significant effect on corporate sustainability performance, green supply chain management and competitive advantage have a significant effect on corporate sustainability performance, total quality management and green supply chain management have a significant effect on competitive advantage, Competitive advantage fully mediates the effect of green supply chain management on corporate sustainability performance, Competitive advantage partially mediates the influence of green supply chain management on corporate sustainability performance.