Analisis Personal Selling Untuk Meningkatkan Brand Awareness Event Organizer Sparkling Indonesia

This research aims to analyze personal selling to increase brand awareness of event organizer Sparkling Indonesia. This research uses a descriptive qualitative approach, namely a research method used to examine the condition of natural objects, where the researcher is the key instrument. Data collection techniques were carried out using descriptive qualitative. Data was collected techniques were carried out using triangulation or combination methods. The research results show that personal selling has not been able to optimally increase brand awareness in Sparkling Indonesia. This is proven in the results of interviews and observations which prove that the brand awareness of event organizer Sparkling Indonesia is still not optimal so far. Efforts that can be made to increase brand awareness by the Sparkling Indonesia sales team are to market their products and services using social media platforms which are now spreading to all groups. The results of this research are intended so that the event organizer company Sparkling Indonesia can cover existing shortcomings and continue to maintain competitiveness among the same business lines.