STRATEGI GASTRODIPLOMASI INDONESIA DI BELANDA DALAM MENINGKATKAN EKONOMI KREATIF

Gastrodiplomacy is part of public and cultural diplomacy which aims to increase understanding, build relationships and improve the image of a country. Gastrodiplomacy uses food as an international attraction. The culinary diversity of a country reflects the cultural values passed down from generation to generation. Success in implementing gastrodiplomacy has an impact on increasing the creative economy, especially in the culinary sub-sector. Indonesia has implemented gastrodiplomacy in several countries in order to improve the creative economy. Data as of 2023 shows that the contribution of the culinary subsector to the creative economy sector is quite large, namely 30% of the total income of the tourism and creative economy sectors. One of the destination countries for Indonesian gastrodiplomacy is the Netherlands, which has great potential in developing the culinary industry and has a joint commitment with Indonesia in improving the creative economy. This research looks at the policies that have been determined by Indonesia in implementing gastrodiplomacy strategies in the Netherlands with a time limit of 2021 to 2023. The conceptual framework used is related to soft power and gastrodiplomacy which is then linked to efforts to improve Indonesia's creative economy so that the focus of the discussion looks at gastrodiplomacy strategies as explained by Zhang (2015), namely; strategy through 1) event food, 2) Collaboration with other parties, and 3) product marketing strategy, 4) media relations, 5) opinion leaders, and 6) education strategy.