PENGARUH KONTEN YOUTUBE PEMUDA TERSESAT TERHADAP PERSEPSI GENERASI Z TENTANG AGAMA DI “JUJUKAN COFFEE”

The problem of this research is whether there is an influence of "Pemuda Tersesat" YouTube content on Generation Z's perception of religion in the digital era and how significant that influence is. This research aims to analyze the influence of Pemuda Tersesat YouTube content on Generation Z's perception of religion in the digital era.
This research employs a quantitative approach with descriptive research type. The sampling technique uses Simple Random Sampling with Slovin's formula with an error margin of 10%, obtaining 79 participants from a total population of 362. Data collection techniques include observation, questionnaires, and documentation. The analysis technique used is simple linear regression test.
The research results show a significance value of 0.000, which is smaller than 0.05, meaning there is a significant influence of "Pemuda Tersesat" content on Generation Z's perception of religion in the digital era. The coefficient of determination value obtained is 0.465 or 46.5%, indicating that Generation Z's perception of religion is influenced by "Pemuda Tersesat" content. Meanwhile, the remaining 53.5% is influenced by variables outside this research.