ANALISIS ISI PESAN MORAL PADA VIDEO KLIP O,TUAN KARYA BAND FEAST

This study aims to analyze the moral messages contained in the music video O,Tuan by the band .Feast. This study uses a qualitative descriptive approach with the content analysis method. The object of this research is the music video O,Tuan, which was released through the Feast ID YouTube channel. Data were collected through an in-depth observation of scenes, lyrics, and visual symbols, then analyzed through the stages of unitizing, categorizing, interpreting, and drawing conclusions. The focus of the analysis is directed at nine main scenes that interpret three categories of moral messages, namely the moral relationship between humans and God, the moral relationship between humans and other humans, and the moral relationship between humans and themselves. The results showed that the music video O,Tuan contains a moral message regarding the relationship between humans and God through the representation of death as a divine decree that demands faith, destiny, and sincerity. The moral message of human relations with others is shown through affection, mutual help, and children's care for parents. Meanwhile, the moral message of human relationship with oneself is seen in the form of self-reflection, anxiety, and self-confrontation of acceptance towards loss and life limitations. Thus, the music video O,Tuan is not only an aesthetic audio-visual work, but also becomes a medium for moral reflection on death, time, and life.