Konstruksi Makna Khalayak Terhadap Pemberitaan Krisis Institusi (Analisis Resepsi Guru PERSIS Bangil pada Konten YouTube Kamar JERI)

Nafisah, Nadyra Warda (2026) Konstruksi Makna Khalayak Terhadap Pemberitaan Krisis Institusi (Analisis Resepsi Guru PERSIS Bangil pada Konten YouTube Kamar JERI). Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

This study was conducted to understand how PERSIS Bangil Islamic Boarding School teachers interpret and respond to Kamar JERI's YouTube content "Pesantren Collapses, Dozens of Students Die While Prostrating! Due to Careless Building" which discusses a tragedy that killed many victims. This study used a qualitative descriptive method based on field research (November 2025) with seven teachers as subjects selected by purposive sampling. Data were collected through semi-structured interviews and documentation, then analyzed using Stuart Hall's reception approach (ecoding/decoding) to map the subject's meaning into dominant hegemonic reading, negotiated reading, and oppositional reading. The results showed that dominant reading emerged most frequently, especially related to discussions regarding the professionalism of victim handling and the safety of students and the negligence that occurred where the subjects accepted the content message according to the creator's intent. Meanwhile, negotiated reading emerged in discussions related to religious aspects and worship practices where the subjects stated that the interpretation of disasters as God's destiny must still be accompanied by ikhtiar (prevention). Oppositional reading, however, was relatively limited, particularly in reinforcing the assertion that the building structure was unfit for use. This finding confirms that Islamic boarding school teachers, as active audiences, interpret media content based on Islamic values, their experiences at the boarding school, and their moral responsibilities as educators and parents of students.

Item Type: Thesis (Undergraduate)
Student ID: 202210040311379
Keywords: Reception, encoding/decoding, teachers, Islamic boarding school tragedy, YouTube content
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 202210040311379 nadyrawarda42
Date Deposited: 09 Jun 2026 08:31
Last Modified: 09 Jun 2026 08:31
URI: https://eprints.umm.ac.id/id/eprint/30643

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