IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR): PENGEMBANGAN MODIFIKASI MOTOR LISTRIK OLEH PT PLN PUSHARLIS UNTUK MENDUKUNG SUSTAINABLE DEVELOPMENT GOALS (SDGs) 7 DAN 9 DI CV. HIDTECH DAN DMR CUSTOM, KOTA BANDUNG

This study aims to analyze the implementation of the Corporate Social Responsibility (CSR) program of PT PLN Pusharlis in the development of electric motorcycle modification as an effort to support the achievement of Sustainable Development Goals (SDGs), particularly SDG 7 on affordable and clean energy and SDG 9 on industry, innovation, and infrastructure. This research uses a qualitative approach with a descriptive exploratory research type to gain an in-depth understanding of the implementation process of the CSR program. The research subjects include internal parties of PT PLN Pusharlis who are involved in managing the CSR program, Filantra as the program implementing partner, and electric vehicle conversion workshop entrepreneurs, namely CV HIDTECH and DMR Custom in Bandung City. Data collection techniques were conducted through in-depth interviews, direct observation of program activities, and documentation studies from CSR reports, official publications, and related program documents. The data analysis technique used an interactive analysis model consisting of data reduction, data display, and conclusion drawing. Data validity was tested using triangulation techniques, including source triangulation, technique triangulation, and time triangulation to ensure the consistency and validity of the information obtained from various sources and methods. The results show that the implementation of the CSR program by PT PLN Pusharlis contributes to improving the technical capacity of partner workshops through the provision of electric motorcycle conversion equipment, technical training, and business mentoring. The program also encourages the development of local-scale electric vehicle technology innovation and creates new economic opportunities for workshop entrepreneurs. Furthermore, the program supports environmentally friendly energy transition efforts by reducing emissions from fossil fuel-based vehicles to electric vehicles, thereby contributing to sustainable development