RETORIKA PIDATO POLITIK PRABOWO SUBIANTO (Analisis Isi Teks Pidato Politik Prabowo Subianto Pasca Pengumuman Resmi Hasil Pemilihan Presiden Oleh KPU Tahun 2014, 2019, dan 2024 Dalam Unsur Ethos, Pathos, Logos)

This study is motivated by the importance of political speeches as instruments of communication in shaping public opinion, particularly following the official announcement of presidential election results by the General Elections Commission (KPU), which is often marked by dynamics of power legitimacy. This research aims to analyze the rhetoric in the political speech texts of Prabowo Subianto in 2014, 2019, and 2024 based on the elements of ethos, pathos, and logos along with their derivatives, namely phronesis, arete, and eunoia within ethos; emotion and character within pathos; and examples, adages, and enthymemes within logos. The method employed is a qualitative approach with an interpretive type within a constructivist paradigm using content analysis. The findings indicate that rhetorical patterns in the speeches exhibit contextual dynamics across each period. In 2014, the rhetoric is dominated by a combination of pathos and logos through emotional expressions of disappointment and rational arguments based on examples and logic. In 2019, ethos and logos are more prominent, emphasizing credibility, legality, and procedural argumentation. Meanwhile, in 2024, pathos becomes dominant with a reconciliatory and optimistic tone, supported by ethos as leadership legitimacy and logos as a reinforcement of rationality. In conclusion, political speech rhetoric is adaptive to political context and positions of power. These findings contribute to the study of political communication and provide practical references for communication strategies. A limitation of this study lies in its focus on textual analysis; therefore, future research is recommended to employ critical discourse analysis.