ANALISIS KINERJA RANTAI PASOK MENGGUNAKAN SUPPLY CHAIN OPERATION REFERENCE (SCOR) MODEL

This study is motivated by the suboptimal performance of the supply chain in the Sari Rasa tempe chip SME, particularly in the raw material procurement process, which frequently experiences delays and disrupts production and distribution activities. In addition, the lack of integration between supply chain processes and the absence of a structured performance measurement system make it difficult to identify critical weaknesses within the system. This research aims to analyze and evaluate overall supply chain performance while determining the priority of key performance indicators that influence system effectiveness. The methodology employed is the Supply Chain Operation Reference (SCOR) model, integrated with the Analytical Hierarchy Process (AHP) for weighting indicators, Snorm de Boer normalization for standardizing performance values, and the Traffic Light System (TLS) for performance classification. The results indicate that the overall supply chain performance score is 60.5%, which falls into the average category. Most indicators are classified in the green and yellow zones, although several remain in the red category, particularly in production cycle time, order fulfillment time, and transportation cost. These findings suggest that while the system operates reasonably well, improvements are still required, especially in operational efficiency, to enhance overall performance.