MOTIF FOLLOWERS DALAM MENGAKSES KONTEN REFLEKTIF DI REELS INSTAGRAM (Studi pada Mahasiswa CoE-SCDC Batch 3 Universitas Muhammadiyah Malang yang mengikuti Instagram @helobagas)

Dio Rico Ifan Afandi. Student ID: 202210040311232. Motivations of Followers in Accessing Reflective Content on Instagram Reels (A Study of CoE-SCDC Batch 3 Students at Muhammadiyah University of Malang Who Follow the Instagram Account @helobagas). 2026 Edition. Thesis.

The development of social media, particularly Instagram, has spurred the emergence of various types of content that are not only entertaining and informative but also reflective. Reflective content serves as a space that allows audiences to understand themselves, express emotions, and engage in introspection. In Indonesia, there is also a content creator who produces such content, namely @helobagas.

This study aims to identify the motives of CoE-SCDC Batch 3 students at Muhammadiyah University of Malang in accessing reflective content on the @helobagas Instagram Reels. This study employs the Uses and Gratifications theory, which posits that individuals actively select or use media according to their needs. There are five needs outlined by this theory: cognitive, affective, personal identity, social interaction, and escape.

Through interviews and documentation, this study found that the subjects fulfilled the five needs outlined by the Uses and Gratifications theory, though to varying degrees. Personal identity emerged as the dominant motive, as the subjects utilized @helobagas’s reflective content as a means of self-evaluation or self-affirmation regarding