PREFERENSI MAHASISWA TERHADAP ROKOK ELEKTRIK DI KOTA MALANG

Smoking behavior among stundets is changing with increasing preference for e-ciggarettes compared to tobacco cigarettes. This research aims to analyze the factors that influence students decisions in choosing electronic cigarettes. Using a quantitative approach, data was collected through questionnaires from 46 active smoking student in Malang City and analyzed using deskriptive statistics, correlation tests and regression tests. The research result show that the strongest factor for stundents choosing e-cigarettes is the health preference factor, followed by the comfort factor and then the economic/savings factor.