SOLUSI DESAIN PADA WEBSITE PEMESANAN RENTAL MOBIL PT. RAJAWALI PANANGGUNGAN DENGAN METODE UX JOURNEY

Problem: This research is motivated by the low level of user comfort and efficiency when accessing a car rental booking website. The main problems identified include an unattractive user interface design, limited search features, and minimal promotional information.
Method: This study applies the UX Journey method, which consists of the stages Discover, Explore, Test, and Listen. Each stage aims to identify user needs through observation, interviews, surveys, as well as persona and customer journey analysis. The collected data were analyzed both qualitatively and quantitatively, and then validated using Requirement Metrics and Acceptance Criteria to ensure the design aligns with user expectations.
Results: The results indicate that users prefer a more attractive homepage display and more comprehensive search features, particularly filters based on price. The resulting design solution is presented in the form of wireframes with a responsive and intuitive interface. User validation shows that the updated design helps them in the process of searching for and booking vehicles.
Conclusion: The UX Journey method proved effective in producing design solutions that match user needs and is able to improve user comfort and efficiency when using a car rental booking website.