PENGARUH KUALITAS LAYANAN TERHADAP MINAT BELI DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI PADA KONSUMEN DI MOCHINO COFFEE DAMPIT

This study aims to determine and analyze the effect of service quality on purchase intention with customer satisfaction as a mediating variable among Mochino Coffee Dampit consumers. The population in this study consists of all consumers who have ever purchased or visited Mochino Coffee Dampit, with a sample size of 130 respondents selected using non-probability sampling, specifically convenience sampling, through the distribution of a Google Form questionnaire. Data analysis was performed using the SEM-PLS method with the help of the SmartPLS 4 application. The results showed that service quality had a positive and significant effect on purchase intention. In addition, service quality also had a positive and significant effect on customer satisfaction. Customer satisfaction had a positive and significant effect on purchase intention. Customer satisfaction was proven to significantly mediate the effect of service quality on purchase intention, so it can be concluded that improving service quality will increase customer satisfaction, which in turn will encourage increased purchase intention among consumers at Mochino Coffee Dampit.