PERAN SUTRADARA DALAM COMPANY PROFILE FAKULTAS PSIKOLOGI & KESEHATAN UNIVERSITAS ISLAM NEGERI SUNAN AMPEL SURABAYA

This final project discusses the role of the director in the production of a company profile video for the Faculty of Psychology and Health, Universitas Islam Negeri Sunan Ampel Surabaya. The project aims to produce a promotional video that effectively represents the identity, facilities, and academic atmosphere of the faculty for both internal and external audiences. As the director, the author was responsible for developing the visual concept, determining narrative elements, and directing the shooting process as well as coordinating the production team.

The production process was carried out through several stages, including pre-production planning, visual design, production, and post-production. The director’s role was essential in ensuring that the messages intended by the institution were delivered clearly and consistently through appropriate visual and narrative elements. This project also highlights the importance of information technology and audiovisual media in promoting higher education institutions in the digital era. Through the use of video as a promotional medium, this company profile is expected to enhance the professional image and attractiveness of the Faculty of Psychology and Health, Universitas Islam Negeri Sunan Ampel Surabaya.