FAKTOR PENDORONG KOMUNITAS PINAREK DALAM MENGGUNAKAN FAKE GPS (Studi di Komunitas Pinarek Kota Batu, Jawa Timur)

In this modern era, for the smooth running of various daily activities, transportation is essential to facilitate all community activities. Therefore, people need transportation as a supporting tool/aid in carrying out their activities. In daily activities, people definitely use transportation services, especially land transportation. The need for land transportation is now also facilitated by the existence of online-based transportation services. This type of research uses a case study method where in-depth research on individuals and groups. The goal is to obtain a complete and more in-depth description. The success of the Industrial Revolution 4.0 gave birth to a digital era that is growing in the social order, especially in the field of services. Shopeefood is one clear proof of the success of products born from the digitalization era where everything can be controlled on a smartphone. However, it is undeniable that this success gives rise to new problems. Research findings reveal that in general, the use of Fake GPS is driven by drivers who act as actors and Fake GPS as a resource obtained from relationships with fellow driver members obtained through channels that provide the application. The goal is none other than to get orders or orders quickly. It was also found that there was competition between communities regarding whose application was more effective in getting orders and faster in reaching targets