ANALISIS PESAN MORAL PADA FILM KARYA BENE DION RAJAGUKGUK(ANALISIS ISI PADA FILM NGERI – NGERI SEDAP)

Filmmaking typically emerges from creativity. Indonesian cinema has experienced rapid industrial growth, including an increase in the production of national films and a growing audience. This positive achievement must be maintained. Audiences are happy and satisfied with the films they watch, as Indonesian film production continues to soar, and the number of young filmmakers is growing. One film that caught the attention of researchers here is "Ngeri - Ngeri Sedap.".
The moral messages contained in the film are in 4 categories: 1) The relationship between humans and God, humans are considered as religious creatures who are always connected to God. 2) The relationship between humans and themselves shows the individual's efforts to achieve the best without depending on other individuals. 3) The relationship between humans and other humans in the social environment means that humans cannot live without other people. 4) The relationship between humans and nature, namely the unity of life that we live because the environment shapes, colors and becomes the object of the birth of ideas and ways of thinking of society that strive for harmony with nature.
The research approach used descriptive qualitative. The subject of this research was the film entitled "Ngeri - Ngeri Sedap". The structural criteria/categories in the film's scenario encompass a moral message. Primary data collection techniques included text content and secondary data collection techniques included journals and books. Data analysis techniques used descriptive analysis of the moral message content in the film.
The results of the study show that: 1) The relationship between humans and God: grateful, 2) Humans with themselves: not being selfish, honest, wise, open-minded. 3) The relationship between humans and other humans or groups: being caring, helping each other, working together. 4) The relationship between humans and nature: being able to protect nature, utilizing natural resources. It is recommended that this film be taken from a positive perspective by respecting customs, tribes and mutual respect for the cultural diversity that exists in Indonesia.