PENGARUH ATRIBUT PRODUK WISATA DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KEMBALI PADA OBJEK WISATA TAMAN REKREASI SENGKALING

This study aims to determine the Influence of Tourism Product Attributes, and Destination Image on Interest in Revisiting Sengkaling Recreational Park tourist attractions. This study uses a quantitative approach with the type of associative research. The sampling method uses non-probabiltity sampling with purposive sampling techniques. The data collection technique used a questionnaire with a sample of 120 respondents who had visited the Sengkaling Recreational Park in the last 1 year. Multiple linear regression analysis was used to test the influence of independent variables on return interest in visits. Based on the results of the study, Tourism Product Attributes have a positive and significant effect on Return Interest in Visiting, Destination Image has a positive and significant effect on Return Interest in Return, Tourism Product Attributes and Destination Image have a positive and significant effect on Return Visit Intention.