STRATEGI PEMASARAN PRODUK SMART FARMING DALAM MENINGKATKAN PENJUALAN DAN DAYA SAING PASAR (STUDI KASUS PADA PRODUK INAKOR FARM DI BALAI BESAR PELATIHAN PERTANIAN KETINDAN)

This study aims to describe the marketing strategy for smart farming products at the Ketindan Agricultural Training Center in increasing sales and market competitiveness. The research method used is qualitative (field research) with a descriptive qualitative approach, involving interviews, observations, and documentation as data sources. The results show that Ketindan Agricultural Training Center's smart farming implements the 4Ps marketing mix. The product emphasizes quality and innovation using IoT technology that produces premium quality. Pricing is based on values that reflect the quality of the technology. Distribution utilizes digital platforms (Tokopedia, Shopee, social media), and partnerships with supermarkets, in addition to direct sales at the Smart Green House (SGH). Promotion is carried out through personal sales, culinary exhibitions, and digital marketing through social media with influencers. The findings show that Ketindan Agricultural Training Center's smart farming has successfully implemented a comprehensive 4P marketing strategy, utilizing IoT technology for product quality, competitive prices, wide distribution, and integrated promotion. This approach has significantly increased sales and recognition, positioning the Ketindan Agricultural Training Center as one of the pioneers of technology-driven modern agriculture.