PENGARUH PROMOSI SOSIAL MEDIA DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN TANAMAN HIAS PADA KIOS BUNGA BAROKAH DESA SIDOMULYO KOTA BATU

The rapid development of information technology in the current digital era according to business people is an effective way to compete with other companies. One result of this development is the increased use of social media, which has become a potential platform for producers to promote products. This study aims to describe consumer responses to social media promotions, word of mouth, and ornamental plant purchasing decisions as well as to find out and analyze the influence of social media promotions on ornamental plant purchasing decisions at Kios Bunga Barokah. This study uses a quantitative type where the research is arranged systematically, planned and structured. Based on the results of the study, Kios Bunga Barokah's social media promotions are considered very attractive by consumers. This is seen from the confidence, stability, and quick decisions in purchasing products. Social media promotions have a positive and significant effect on purchasing decisions on ornamental plants at Kios Bunga Barokah. and shows that social media promotions that can provide interesting content creation, content sharing, connecting, and community building, then the purchasing decision will be higher in purchasing ornamental plant products at Kios Bunga Barokah. Word of mouth has a positive and significant effect on purchasing decisions on ornamental plants, then the purchasing decision will be higher in purchasing ornamental plant products.