Komunikasi Politik Prabowo Subianto Pada Pilpres 2024 (Analisis Isi Youtube Deddy Corbuzier Episode Omon-Omon Tentang Nasi Goreng Bersama Prabowo)

Thoriq Kamal. 202110040311245. Prabowo Subianto’s Political Communication in the 2024 Presidential Election (Content Analysis of Deddy Corbuzier’s YouTube Episode “Omon-Omon Tentang Nasi Goreng Bersama Prabowo”).
Department of Communication Science, Faculty of Social and Political Sciences, Universitas Muhammadiyah Malang.
This study focuses on how Prabowo Subianto conveyed his political messages in the episode “Omon-Omon Tentang Nasi Goreng Bersama Prabowo Subianto” on Deddy Corbuzier’s YouTube channel ahead of the 2024 Presidential Election. The research highlights that today’s politics is not only present on campaign stages but also in digital spaces that are more fluid and closely connected to everyday life.
The method used in this study is qualitative content analysis with a constructivist-descriptive approach. This approach was chosen because the research does not aim to evaluate the effectiveness of the messages, but rather to understand the meanings constructed through Prabowo’s way of speaking, interacting, and using simple symbols such as “fried rice.” Data were collected from the video transcript and analyzed based on four categories: symbolic, humanistic, reconciliatory, and emotional messages.
The findings show that Prabowo presents a more relaxed and approachable political image. He employs everyday language, light humor, and popular cultural symbols to display a more human and down-to-earth persona. Through this episode, it is evident that politics can be presented in a light and entertaining manner without losing its meaning, and that YouTube has become a new space for politicians to build closeness with the public.
This research contributes to the study of political communication in the digital era, particularly in understanding how political messages are constructed through entertainment media and popular culture.