PERSEPSI FOLLOWERS MELALUI PESAN EDUKASI KARIER PADA AKUN @VMULIANA DI TIKTOK (Survei pada Followers TikTok Akun @vmuliana di Indonesia)

This research is motivated by the phenomenon of social media, particularly TikTok, which functions not only as a platform for entertainment but also as a medium for education. The @vmuliana account was chosen because the content creator is credible in the field of career education and consistently shares such content with the audience. The purpose of this study is to identify which perceptions are dominant among followers through career education messages on the @vmuliana TikTok account. This study uses a quantitative approach with a survey method, distributing Likert-scale questionnaires to 100 respondents who are followers of the @vmuliana account. The theory used is the Stages of Perception Theory to analyze how messages are interpreted by the audience. The results show that the dominant perception among followers is that the career education messages delivered by @vmuliana are visually appealing, easy to hear and understand, and present a comfortable media combination. These findings indicate that career education content on TikTok can influence audiences’ perspectives on career planning. The study suggests that social media users should not only use TikTok as an entertainment platform but also as a means of self-development.