Pengaruh Pesan Kampanye Budaya Sensor Mandiri Pada Media Sosial TikTok @lsf_ri Terhadap Perilaku Followers Untuk Menonton Film Sesuai Klasifikasi Usia (Studi Pada Followers TikTok @lsf_ri)

Ihzhanudin Adzhari. 202110040311506. Pengaruh Pesan Kampanye Budaya Sensor Mandiri Pada Media Sosial TikTok @lsf_ri Terhadap Perilaku Followers Untuk Menonton Film Sesuai Klasifikasi Usia (Studi Pada Followers TikTok @lsf_ri). Skripsi Sarjana Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Malang, 2025.

Lembaga Sensor Film Republik Indonesia has an essential role in supervising film content and advertisements while also educating the public about the importance of age classification. Along with technological developments, the institution utilizes social media, particularly TikTok, as a medium for the “Budaya Sensor Mandiri” campaign. This study aims to determine the influence of the campaign message on followers behavior in selecting films according to age classification and to measure the extent of this influence.

This research applies a quantitative approach within the positivism paradigm, employing a survey method analyzed using normality tests, correlation, and simple regression to identify the effect of the “Budaya Sensor Mandiri” campaign message on the TikTok account @lsf_ri toward film-viewing behavior based on age classification. The study is grounded in the theories of social marketing, campaign, and message communication, which aim to influence public behavior.

The findings indicate that the “Budaya Sensor Mandiri” campaign message on TikTok @lsf_ri significantly affects film-viewing behavior in accordance with age classification (F-value 146.991 > F-table 3.94; sig. < 0.001). The magnitude of this influence reaches 59.3 percent, while the remaining 40.7 percent is influenced by other factors beyond the research variables. These findings confirm that the campaign conducted by Lembaga Sensor Film Republik Indonesia through social media is effective in raising public awareness of the importance of adhering to age classification in film viewing.