TikTok Sebagai Media Informasi Aktivitas Mendaki Gunung (Analisis Isi pada akun @zulqamahendra)

This study aims to determine how the TikTok account @zulqamahendra packages its content as an information medium about mountain climbing activities. The research method used is qualitative content analysis with the Klaus Krippendorff approach. The research data consists of six TikTok videos selected based on the criteria of having more than one million viewers in the period from January to April 2025. Analysis was carried out on the narrative, visualization, and supporting text displayed in the videos. The results of the study indicate the existence of four main information categories: (1) climbing routes and paths that provide an overview of the post, estimated time, and level of difficulty; (2) logistics and preparation that include equipment, consumption, and physical readiness; (3) natural and weather conditions that display the track situation, natural phenomena, and climbing risks; and (4) educational values ​​and environmental awareness that encourage audiences to maintain cleanliness and respect nature. This study confirms that TikTok can function not only as an entertainment medium, but also as a digital literacy medium that disseminates practical and educational information about mountain climbing activities.