Teknik Komunikasi Persuasif dalam Media Sosial TikTok (Analisis Isi dalam Konten Self Love pada Akun TikTok @aldila.aap)

The phenomenon of self-love themed content on TikTok illustrates the younger generation's need to build a positive self-image, stemming from anxiety about future uncertainties during adolescence. This study aims to determine how persuasive communication techniques are applied by the TikTok account @aldila.aap in its self-love content. The research method used is qualitative with a documentation data collection technique, analyzing screenshots of 14 content pieces from the @aldila.aap TikTok account, which were selected based on specific categories. This analysis was conducted using Onong Uchjana Effendy's concept of persuasive communication techniques, which includes the association technique, integration technique, reward technique, icing (tataan) technique, and red herring technique.
The research findings indicate that @aldila.aap applies all five persuasive communication techniques. The association and integration techniques often link personal experiences to create a sense of shared sentiment. The reward technique offers promises, the icing technique frequently appears in the form of support using comfortable and familiar language relatable to youth, while the red herring technique tends to divert the main topic to one that the creator masters. Based on the analysis, it is concluded that the self-love themed TikTok content on the @aldila.aap account implements persuasive techniques through well crafted and structured sentences to reinforce and convince the audience. This strategy builds an emotional connection between the persuader and the audience, ensuring the message is well-received. This demonstrates the success of @aldila.aap as a content creator in delivering education on self-love, aimed at adolescents experiencing anxiety with self-acceptance, through TikTok content.